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Nature's Bounty Canada | Privacy Policy

Privacy Policy


Privacy Policy

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Last Updated: 05/27/2022

This Privacy Policy describes how The Bountiful Company and its subsidiaries including, without limitation, American Health Inc., Balance Bar Company, Best Bar Ever Inc., Dr. Organic Limited, The Ester-C Company, Home Health Products LLC, Met-Rx Substrate Technology Inc., Nature's Bounty (NY) Inc., Puritan's Pride Inc., Rexall Sundown Inc., Solgar Inc., United States Nutrition Inc., and Vita Health Products Inc. (collectively the "Company", "we", "us") collect and use personal information about you. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.  By using the Company’s products or services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.  If you do not, please do not use the Company’s products or services.

European Union (EU) Residents:  Those living in the EU should also view the “Information Collected from Individuals in the European Union” section of this Privacy Policy hereto learn additional information about how we collect and use your personal information in compliance with EU data protection laws.

For the purposes of this Privacy Policy, personal information means information that either identifies, relates to, or describes you on its face, or that could reasonably be linked, directly or indirectly, with you or your household.  It is possible that third parties may be able to personally identify you by other means, including by associating facially anonymous information about your Internet activity with other records.

As provided in more detail below, we collect personal information from a variety of sources, including from:

If you have questions about this Privacy Policy or how we treat your personal information, please contact us using the information provided in the “How to Contact Us” section of this Privacy Policy here.

Personal Information We Collect

Depending on how we interact with you, we may collect, use, store and transfer different types of personal information about you. This includes:

Information Collected from Individuals Outside the United States

Our services are U.S. based and therefore, if you are using the services from outside the United States, including the European Union or European Economic Area, and provide us with personal information, please note that your personal information will be transferred, stored and processed in the United States using appropriate transfer mechanisms as required by applicable law. This is done either to ensure we are able to provide our services to you, or where not necessary for the provision of our services (such as in the case of providing you with marketing communications), it is done only with your consent. Please note, however, that the data protection laws in the United States may not be as comprehensive as those in your country of residence. We are, however, unable to provide our services without handling your personal information in the United States.

How We Collect Information About You and Sources of Personal Information

We collect information from you and about you in different ways.

How We Use Your Information

We use your personal information for the following business purposes:

Also, if you have decided to opt in for marketing purposes, we may use your personal information for the following purposes:

Lastly, we may use information you provide to us for the following additional purposes:

Public Forums

Our services offer publicly accessible blogs, community forums, or reviews.  You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Information We Share

Internal Third Parties.  We are affiliated with a number of other health and wellness brands, including but not limited to American Health®, Balance®, Body Fortress®, Ester-C®, Everclen™, Nature’s Origin®, Met-Rx®, Nature’s Bounty®, Pure Protein®, Solgar®, Sundown®, Sundown® Kids, Good ‘N Natural®, Home Health™, Natural Wealth®, Flex-A-Min®, Osteo-Bi-Flex®, The Best Bar Ever®, Puritan's Pride®, Sisu®, and Dr.Organic®, all under The Bountiful Company umbrella (collectively, our “affiliates”).  Our affiliates may share your personal information among themselves for legal purposes as well as to send you promotions, sales and offers, and newsletters in which you have indicated interest.  The subsidiary that collects your personal information will not share your personal information with other third parties for marketing purposes unless you have consented to the sharing of your information or you have indicated interest in receiving communications from third parties.

External Third Parties.  We will disclose your personal information for the following limited business purposes:

We also will share your information in the following additional circumstances:

We Provide You Choices

You may receive marketing offers or solicitations from us through email from time to time. You can subscribe to marketing emails by emailing us at

If you prefer not to receive marketing emails from us, please contact us at info@bountifulcompany.comor follow the opt-out instructions at the bottom of each marketing email.  Please note that these requests may take up to 10 days to be effective.

Your request not to receive marketing emails from us will not apply to messages that you request or that are not of a marketing nature. For example, we may contact you concerning any purchases you have made with us even if you opt out of receiving marketing emails.

Uploading Your Personal Information.  If you have established a user account in connection with one of our services, you may be able to review and request changes to some information that the Company maintains about you through your account settings or by contacting us at We will respond to your request within 30 days. Upon request we will provide you with information about whether we hold any of your personal information.

Visitors from the EU may refer to the “Information Collected from Individuals in the European Union” section of this Privacy Policy here for furtherinformation about your specific rights in relation to the personal information we hold about you.

Cookies and Tracking

We and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual basis (that is, reports of your own activity) as well as on an aggregated basis (that is, reports of all user activity or of the activity of certain users as a group). Visitors from the EU may click here for additional information in the “Cookies and Tracking Technologies” section of this Privacy Policy about cookies.

You may be able to disable cookies by changing a setting in your web browser. Please note, however, that without cookies you may not be able to take full advantage of all the services’ features.

We use Local Storage, such as HTML5, to store content information and preferences. Various browsers may offer their own management tools for removing HTML5. Please note we do not currently support any browser based Do Not Track (DNT) settings or participate in any DNT frameworks, and we do not assign any meaning to any potential DNT track signals you may send or alter any of our data collection or use practices in response to such signals.

If you wish to not have your browsing information used for the purpose of serving you ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Our services may be presented alongside Social Media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media features are either hosted by a third party or hosted directly on our services. Your interactions with these features are governed by the privacy policy of the company providing it.

Data Retention

We will only retain your personal information for as long as necessary (generally 7 years) to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements we are subject to, as well as to resolve disputes, and enforce our agreements.

If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at

Information for California Residents

Your Rights. If you are a California resident, you can take advantage of the following rights:

To take advantage of any of the foregoing rights, or if you have questions about your rights, please contact us at, 1-800-421-1168, or by mail at The Bountiful Company, Legal Department, 2100 Smithtown Avenue, Ronkonkoma, New York 11779. We may take steps to verify your identity before responding to your request. If you exercise any of the foregoing rights, we will not discriminate against you, such as by denying you access to our products or restricting your access to products of certain pricing or quality. We will confirm receipt of your request within 10 business days and will respond to your request within 45 calendar days, after proper verification, unless we need additional time, in which case we will let you know.

Agent Requests. Your authorized agent may submit a request on your behalf, after submission of proof of authorization in accordance with California law. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request or to request additional information to confirm the agent’s identity. An authorized agent is prohibited from using a consumer’s personal information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, for verification, or for fraud prevention.

Personal Information Disclosures. In the last 12 months, we disclosed the following categories of personal information for a business purpose (such as to our service providers who are restricted from using your personal information outside the scope of their services for us):

We do not sell your personal information, including personal information of persons under 16 years of age.

Third Party Websites

Our services may provide links to websites operated by third parties for your convenience and information. All of these websites and applications operate independently from us, and we do not control their privacy practices. We encourage you to review the privacy policies of any third-party websites and applications that you use to better understand their privacy practices.

How We Protect Personal Information

We maintain reasonable security procedures to help protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you provide through our services. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Among other safeguards, we use Secure Sockets Layer ("SSL") technology to help protect transmissions over the internet of your payment card data.

Unfortunately, no data transmission over the internet or stored on a server can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information. If you prefer not to transmit your credit card number over the internet, you can contact us using the toll-free number listed on the website from which you want to order. If you have any questions regarding security, you can contact us at

Updates to Our Privacy Policy

We reserve the right to modify the Privacy Policy at any time. If we do this, we will post the changes on this page and will indicate at the top of this page the date those terms will be effective. We will give you advance notice of any material changes by email where possible.  It is your responsibility to check to determine if there have been changes to the Privacy Policy and to review any such changes.

Children's Privacy

Our services are not directed to persons under the age of 18.  We do not knowingly collect personally identifiable information from children under 18.  If a parent or guardian becomes aware that his or her child has provided us with such information without their consent, he or she should contact us via the contact details listed below.  If we become aware that a child under 18 has provided us with personal information, we will delete such information from our files.

Information Collected from Individuals in the European Union

Your Rights. Under the European Union General Data Protection Regulation, you have certain rights regarding your personal information:

If you would like to exercise any of your rights described above and submit a request, contact We will respond to all legitimate requests within one month. We may sometimes request additional information from you. Please note that we may not be able to fulfill your request under certain circumstances, such as when it is necessary to keep your information to complete an order or meet a legal obligation. If we cannot fulfill the request, we will notify you of the reasons why.

If you disagree with our resolution of your request, you have the right to make a complaint to the supervisory authority in your country. You may also seek to enforce this right through a judicial remedy.

Health Information. We are required by law to maintain records of our customers who report adverse reactions to our dietary supplement products. We ask for your explicit consent before collecting any information about your health or medical conditions. We will use this information only for the purposes of meeting our regulatory and legal obligations and will not share it with any third parties. You may withdraw your consent at any time by contacting us as described above.

Cookies and Tracking Technologies. We and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. The chart below explains the different types of cookies and tracking technologies and what we use them for:

Cookie/Tracking Technology



Cookie preference


Where you indicate a preference about cookies on our websites, this cookie will be used to remember your choice.

Security cookies


We use these cookies to protect our legitimate interests in providing a secure shopping experience and protecting the data we hold.

Functionality cookies


We use these cookies to advance our legitimate interests in running a user-friendly website. These recognize you when you return to the website. For example, they help us show user reviews and where to buy our products.

Google Analytics/HotJar


We use these cookies to advance our legitimate interests in gaining insight into how our users are interacting with our websites. These cookies are used to analyze data pertaining to our web traffic.

Add cookies


We use these cookies to advance our legitimate interests in marketing relevant products to our customers. These cookies are used by our third-party ad network to adapt ads to users, improve campaign effectiveness.

Web beacons


We use these cookies to advance our legitimate interests in providing relevant marketing communications. We include web beacons in emails or newsletters to determine whether messages have been opened and identify the IP address of the computer on which they were opened. This information helps us customize the services we offer and measure the overall effectiveness of our online content and the products and services we offer. Web beacons also allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.

If you wish to not have your browsing information used for the purpose of serving you ads, you may alter your advertising preferences here.  Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by:




The Bountiful Company
Legal Department
2100 Smithtown Avenue
Ronkonkoma, New York 11779

If you are located in the UK, and have questions about this Privacy Policy or our privacy practices, you also may contact our UK Representative using the following contact details:


The Bountiful Company

Beggars Lane

Aldbury, Tring


HP23 5PT


+ 441442 890355


If you are located in the EEA, and have questions about this Privacy Policy or our privacy practices, you also may contact our EU Representative using the following contact details:


The Bountiful Company

C/ Belgrado, 6.

Pol. Európolis 28232

Las Rozas (Madrid)


+ 34 916 377 412